A Medical Center based in Lagos Nigeria is paying N140,000 for the role of a Digital Marketing Executive.
Job Title: Digital Marketing Executive
Location: Lagos, Nigeria
Work with the Marketing Manager to develop and deliver the Hospital’s online marketing strategy with the objective of growing visitor numbers and conversions.
Work with external agencies (website developer/SEO agency), to drive commercial performance.
Create, maintain and update information on the website in line with business needs and SEO best practice, ensuring all published content adheres to the Hospital’s brand values.
Manage the Hospital’s social media channels (Facebook, Twitter, Instagram, LinkedIn and YouTube).
Identify and produce engaging and SEO-optimised content for the Hospital’s on-line platforms in the form of blogs, news stories, banner, tweets, videos, photos and images.
Plan and help deliver online advertising campaigns (Facebook/Google AdWords).
Use web analytics (including Google Analytics) to monitor trends and traffic.
Optimise online user experience to increase engagement and conversion.
Manage and increase online reviews.
Drive the Hospital’s online marketing through analysis, testing and timely delivery.
Work within the Hospital’s online marketing budget to ensure effective cost management and returns.
Produce regular reports and analysis of online activity.
Keep up-to-date with new technology, SEO and Social Media changes and opportunities, adjusting the Hospital’s online activity accordingly.
Assist the Marketing Manager with any additional marketing activity.
At least 3 years working within a marketing/digital environment.
Experience in digital marketing and the management of websites and social media platforms.
Knowledge of Google Analytics, Adwords and SEO platforms.
Basic Graphics Designing Skills for Desiging Flyers & Social Media Posts.
Excellent written skills.
Good analytical skills.
Excellent MS Office software skills (Word; Excel; PPT).
Self-motivated and the ability to work with own schedule and meet deadlines.
The ability to communicate at all levels.
Excellent team player.
Organized and multitasking.
Knowledge of Nigerian private healthcare market.
Experience using packages including e.g Publisher; PhotoShop; WordPress.
N120,000 – N130,000 monthly.
Method of Application
Interested and qualified candidates should send their CV to: email@example.com using the Job Title as the subject of the email.